Frequently asked questions.
Good design requires trust. Here you’ll find honest answers about how I work, what to expect – and why human creativity still makes the difference in the age of AI.
How I work
From the first call to a brand that lasts.
For trades, small and mid-sized businesses and everyone who has built something of their own: this is how a brand presence that truly fits you comes to life – in five clear steps.
Step 1 of 5
We talk on the phone.
You tell me about your business and your plans. Together we see whether we’re a good match.
Free & non-binding
Step 2 of 5
An honest look at your brand presence.
Logo, sign, website, banner: what already works, what holds you back – and where is the potential? Well-founded and free of jargon.
Step 3 of 5
Clear agreements instead of surprises.
The design brief sets out goals, scope and framework. You also receive a transparent quote – tailored to your needs, no off-the-shelf flat rate.
Step 4 of 5
Drafts that grow with you.
Together we define your design criteria. I develop drafts, we discuss and refine them – sometimes a step forward, sometimes a step back, until it really fits.
Step 5 of 5
One face – recognisable everywhere.
From workshop sign to banner, business card and website: analogue and digital from a single source. In the best case, a compact website is ready within a week.
Your added value
Made for you. Not for everyone.
AI delivers variations quickly – often interchangeable ones. I use it as a tool, but ideas, attitude and design come from me. So your brand is as genuine as your work.
The result
Good branding burns itself in.
Authentic, distinctive, unmistakable: a brand with identity stays in people’s minds – customers, partners and future employees alike.
Request a free initial callAIWhy should I work with you when I can create designs with AI?
AI delivers results quickly – but they are often interchangeable. With me, you get creative input and a human touch: design that fits your product and your ideas – authentic rather than arbitrary.
And yes, I use AI myself – as a tool for research, variations or routine tasks. I always review and refine its results; ideas, attitude and design come from me. That way I combine the speed of technology with care and human judgement.
ConsultingWhat do I get from a consultation?
Honest, well-founded feedback on your current brand presence: what works, what doesn’t and where the potential lies. If it’s a good fit, we develop a solution together.
ProcessHow does a project with you work?
First, we have a call: you tell me about your project and we see whether we’re a good match. This introductory call and an initial assessment are free of charge.
If it’s a fit, I create a design brief that sets out goals, scope and framework – and then we can get started.
Design processWhat does your design process look like?
First, we clarify your goals and look at where things are currently stuck. From this, we define your design criteria together. On that basis, I develop initial drafts, which we discuss and refine.
Good design is iterative: sometimes we take a step forward, sometimes a step back – until it really fits.
TimelineHow long does it take until my website is ready?
That depends on the scope – and on how quickly content such as texts and images is available. Once the first rounds of feedback are done, most of the work is usually complete. In the best case, a compact website can be ready within a week.
If you’d like to maintain your site yourself later via a content management system, the setup takes a little longer – but is no problem at all. What matters to me: we take the time it needs. After all, your website should stand the test of time.
Design & ITWhat do you mean by “design & IT from a single hand”?
Design is always at the heart of my work: I develop visual identities – everything that makes a brand unmistakable: logo, colours, typography and imagery. Consistently thought through, from the business card and the banner to the website.
For me, IT means implementing my designs digitally myself – as a website, in digital media and with AI-assisted tools. That way, nothing gets lost on the way from draft to finished result. I don’t offer classic IT services such as networks, server administration or IT support.
CostsHow much does a project with you cost?
Every project is different, so I don’t offer off-the-shelf flat rates. After our free initial call, you receive a transparent, non-binding quote tailored exactly to your needs.
Your question isn’t listed?
Let’s just talk – the introductory call and an initial assessment are free and non-binding.
Request a free initial callThe only constant in the universe is change.